At Rezidor, we "Think Community" by working together with other organisations to reach out to the community. Rezidor is a service-based business which uses local natural and social resources. As such, we try to make the relationship between our business and the communities where we operate beneficial to both.
We achieve this by maximizing the positive impact of our business on local people and the environment. To meet the social needs of the communities in which we operate, Rezidor hotels contribute by providing volunteer assistance and funding. In 2016, Rezidor gave over €1.2m in cash and in-kind donations to the World Childhood Foundation, Just a Drop, and local charities.
- The Responsible Business Action Month (RBAM) is a key part of "Think Community" pillar, In September 2016, our hotels across Europe, the Middle East and Africa organized more than 540 activities and raised around 739,000 EUR for Just a Drop and local charities and donated an estimated amount of EUR 570,000 in kind.
- 29,000 volunteer hours have been committed by employees to support projects in their local community such as homeless shelters, soup kitchens, orphanages, etc.
- During the RBAM, group's hotels have positively touched the lives of thousands of people around the world.
Blu Planet helps water stressed communities
The cooperation of Radisson Blu Hotels and Resorts with the international water charity “Just a Drop” brings safe drinking water to water-stressed communities in Peru, Kenya and India. Radisson Blu Hotels and Resorts collect donations through the towel reuse program. Every 250 times a guest chooses to use their towel for a second night, Radisson Blu donates funds to Just a Drop to provide a child with safe drinking water for life.
Just a Drop projects help communities to improve health and nutrition, provide food security and stimulate the community’s rise out of poverty. Especially the women and children are positively impacted as they no longer have to walk long distances to collect water. To date, funds collected through BLU PLANET have funded the construction of a sand dam, a water abstraction shallow well, a rock water-catchment, and two school water tanks, the donations collected via BLU PLANET benefit over 8,300 people.
Soap For Hope™
Radisson Blu partnered with Diversey Sealed Air to launch the Soap for Hope™; program in September 2016 as part of Blu Planet. This program recycles used hotel soaps into fresh bars for distribution in local communities with limited access to hygiene and sanitation. Currently more than 50 hotels in Middle East, Africa & Asia Pacific are participating.
Quorvus Collection hotels do everything they can to protect the local environment and respect its unique, champion local cultures and the people who preserve them, preserve and encourage natural biodiversity. In 2016, the G&V Royal Mile Hotel Edinburgh created its own signature honey by welcoming 180,000 bees around the hotel. After eight weeks of hard work, the bees produced their first batch of delicious honey, offered to guests at breakfast.
Radisson RED, the new lifestyle select brand centred around art, music and fashion, connected fashion with responsible consumption. Radisson RED Brussels held a fashionable Swishing (or fashion swapping) event, bringing the sharing economy to life.
Adding Color to Lives
Park Inn by Radisson continues with the award winning Adding Color to Lives. Many hotels supported local youth at risk, touching the lives of more than 1,000 local youth. The brand partnered with Joel Bergner for a second time, allowing local youth and hotel employees to create murals in Tallinn, Oslo, Krakow and Johannesburg.
In 2016, 15 Radisson Blu and Park Inn by Radisson hotels in six Middle Eastern countries took part in our annual Box Appeal, a month-long annual charity campaign in which the general public is asked to give back to those who need it most. The Appeal distributed 17,000 boxes filled with necessities to underprivileged laborers and people in need. This represents a donation in-kind of approximately €335,000. Since the Box Appeal launched in 2008, Radisson Blu and Park Inn by Radisson hotels have donated over 100,000 boxes. This represents a total in-kind donation of about €2.1 million.