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|06 Feb 2017|
|Rezidor reports record year of organic growth: signing of 45 hotels with 8,200 rooms|
The Rezidor Hotel Group saw strong growth momentum in 2016, adding 45 new hotels totaling 8,200 rooms to its solid pipeline, and opening 18 hotels with nearly 3,600 rooms. Rezidor remains focused on its asset-light strategy, concentrated on fee-based business and sustainable development in Europe, the Middle East and Africa (EMEA).
A milestone year
In Q4, Rezidor expanded in key cities of Eastern Europe with eight signings spread across the region including Lithuania, Russia, Ukraine, Georgia, Romania and Turkey. In Africa, clearly strengthening its position as a leading international hotel operator on the continent, Rezidor signed 10 hotels in 2016. Notable deals include the portfolio of five Park Inn by Radisson hotels in Angola, the first Quorvus Collection in Nigeria, and expansion with Radisson Blu into Zimbabwe and Cape Verde.
“2016 also saw Rezidor bringing the world’s first Radisson RED to Brussels, Belgium. Following this successful launch and a bespoke event with key owners, we have been able to grow the pipeline of this bold lifestyle select brand in urban destinations. Recent signings include four new Radisson RED hotels in Jeddah, Dubai, Vilnius and Tbilisi, with more to be announced soon. Our next opening will be the most awaited Radisson RED Waterfront in Cape Town, South Africa,” added Younes.
Strategic openings in high potential markets
“We thank all our partners for their trust in our people and brands. While we maintain our leading position with the largest network of upper-upscale hotels in Europe with Radisson Blu, we now expand this position to Africa. We have more hotel rooms under development than any other operator, and are humbled to have an unmatched track record of organic growth on the continent, having opened 12 properties on the continent in the last 24 months,” commented Younes.
Balancing and innovating
“Innovation is high on our growth agenda, and this was reflected in our acquisition of the disruptive start-up: prizeotel. In 2017, we will continue offering our guest and investment partners alternative opportunities to experience and invest in. This ultimately unlocks value to our shareholders and stakeholders,” ended Elie.
Rezidor now offers an entire spectrum of carefully selected hospitality segments from luxury to upper-upscale, lifestyle, mid-scale and economy.
For further media information, please contact:
Lucie Cardona, Corporate Communications & PR Leader
Renu Hanegreefs-Snehi, Vice President, Corporate Communications, PR & Reputation Management
About The Rezidor Hotel Group
In November 2006, Rezidor was listed on the Nasdaq Stockholm, Sweden. HNA Tourism Group Co., Ltd.—a division of HNA Group Co., Ltd., a Fortune Global 500 company with operations across aviation, tourism, hospitality, finance, and online services among other sectors—became the majority shareholder in December 2016.
The corporate office of The Rezidor Hotel Group is based in Brussels, Belgium.