Radisson Blu offers Pink Breakfast throughout “Pink October”
Hotel chefs join forces with Dr. Patrick Serog to create awareness on cancer prevention
Radisson Blu, part of one of the world’s most ethical companies, is introducing Pink Breakfast at selected hotels during the entire month of October to raise awareness on breast cancer prevention. Developed in collaboration with Dr. Patrick Serog, a renowned French nutritionist, Pink Breakfast is a charitable and educational initiative which highlights 2 natural substances and 6 "anti-cancer" key foods selected by Dr. Patrick Serog and incorporated into original recipes created by the chefs of Radisson Blu Hotels & Resorts.
The two natural substances are Quercitin and Selenium. The Quercitin substance can be found in foods like apples, berries, tea, grapes, onions, chocolate, capers or broccoli. It blocks cell division and thus proliferation of cancer cells, whilst stimulating the immune system. Selenium is found in animals or animal products (tuna, mackerel, egg yolk), and plants like Brazil nuts and whole wheat pasta. Selenium is a powerful antioxidant that blocks the activity of free radicals inside cells. The other six anti-oxidants are pomegranate, curcuma, garlic, green tea, broccoli and coffee.
Throughout the campaign, Radisson Blu guests can add the antioxidant properties and natural substances that help prevent cancer to their usual breakfast. For the recipes, Dr. Serog considered a long list of recommended ingredients that prevent cancer and added the most powerful ones to offer gourmet recipes for breakfast.
To help its guests keep up a healthy lifestyle also back at home, Radisson Blu will offer little pocket guides “Pink Breakfast! by Radisson Blu" which will contain a list of key ingredients and the role they play in preventing cancer.
Pink Breakfast will be offered throughout the month of October in France, Italy, Spain & Canarias, Belgium, and The Netherlands. For each hotel stay during the month, Radisson Blu will also donate €1 to the Europa Donna association that aims to inform, bring together and support women with breast cancer.
About Radisson Blu Radisson Blu® is one of the world’s leading hotel brands with more than 280 hotels in operation in 62 countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is characterized by a unique Yes I Can!SM service philosophy, and all of its first class hotels offer a range of signature features that are empathetic to the challenges of modern travel, including the 100% Satisfaction Guarantee. Distinguished the world over as the brand with Hotels Designed to Say YES!SM, Radisson Blu offers a vivid visual celebration of leading-edge style where the delight is in the detail. Radisson Blu hotels are located in prime locations in major cities, airport gateways and leisure destinations across the world.
Radisson Blu is a part of Carlson Rezidor Hotel Group, which also includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®, Park Inn® by Radisson and Country Inns & Suites By CarlsonSM. For reservations and more information visit, www.radissonblu.com. Connect with Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and Facebook.com/RadissonBlu.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rezidor Hotel Group Ab's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.