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Radisson Blu offers Pink Breakfast throughout “Pink October”

Hotel  chefs join forces with Dr. Patrick Serog to create awareness on cancer  prevention  

Radisson Blu, part  of one of the world’s most ethical companies, is introducing Pink Breakfast at selected  hotels during the entire month of October to raise awareness on breast cancer  prevention. Developed in collaboration with Dr. Patrick Serog, a renowned French  nutritionist, Pink Breakfast is a charitable and educational initiative which highlights  2 natural substances and 6 "anti-cancer" key foods selected by Dr.  Patrick Serog and incorporated into original recipes created by the chefs of Radisson  Blu Hotels & Resorts.

The  two natural substances are Quercitin and Selenium. The Quercitin substance can  be found in foods like apples, berries, tea, grapes, onions, chocolate, capers  or broccoli. It blocks cell division and thus proliferation of cancer cells,  whilst stimulating the immune system. Selenium is found in animals or animal  products (tuna, mackerel, egg yolk), and plants like Brazil nuts and whole  wheat pasta. Selenium is a powerful antioxidant that blocks the activity of  free radicals inside cells. The other six anti-oxidants are pomegranate,  curcuma, garlic, green tea, broccoli and coffee.

Throughout  the campaign, Radisson Blu guests can add the antioxidant properties and  natural substances that help prevent cancer to their usual breakfast. For the  recipes, Dr. Serog considered a long list of recommended ingredients that  prevent cancer and added the most powerful ones to offer gourmet recipes for  breakfast.

To help  its guests keep up a healthy lifestyle also back at home, Radisson Blu will offer  little pocket guides Pink Breakfast!  by Radisson Blu" which will  contain a list of key ingredients and the role they play in preventing cancer.

Pink  Breakfast will be offered throughout the month of October in France, Italy,  Spain & Canarias, Belgium, and The Netherlands. For each hotel stay during  the month, Radisson Blu will also donate €1 to the Europa Donna association  that aims to inform, bring together and support women with breast cancer.

List  of participating hotels available on www.radissonblu.com/en/bepink

About  Radisson Blu
Radisson  Blu® is one of the  world’s leading hotel brands with more than 280 hotels in operation in 62  countries. Radisson Blu’s vibrant, contemporary and engaging hospitality is  characterized by a unique Yes I Can!SM service philosophy,  and all of its first class hotels offer a range of signature features that are  empathetic to the challenges of modern travel, including the 100% Satisfaction  Guarantee. Distinguished the world over as the brand with Hotels Designed to  Say YES!SM, Radisson Blu offers a vivid visual celebration of  leading-edge style where the delight is in the detail. Radisson Blu hotels are  located in prime locations in major cities, airport gateways and leisure  destinations across the world.

Radisson  Blu is a part of Carlson Rezidor Hotel Group, which also  includes Quorvus Collection, Radisson®, Radisson Red, Park Plaza®,  Park Inn® by Radisson and Country Inns & Suites By CarlsonSM.  For reservations and more information visit, www.radissonblu.com. Connect with  Radisson Blu on social media: @RadissonBlu on Twitter and Instagram and  Facebook.com/RadissonBlu.

For further media  information please contact:
Camille Petit, Burson-Marsteller: camille.petit@bm.com
Julie Dubois,  Carlson Rezidor Hotel Group: Julie.Dubois@carlsonrezidor.com

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Rezidor Hotel Group Ab's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.