Rezidor emerging as EMEA's new major hotel group
With two key brands; Radisson SAS and Park Inn, and three development brands; Regent, Hotel Missoni and Country Inn, Rezidor Hotel Group is one of the fastest growing hotel companies in the world.
Rezidor has specialised in hotel management and has divested all its hotel properties. Currently, all hotels in Rezidor’s portfolio are either operated by Rezidor itself under a lease or a management agreement, or by a separate operator using one of the Rezidor brands under a franchise agreement. Of the 237 hotels in operation as of December 31 2007, 65 were leased, 104 were under management agreements and 68 under franchise agreements.
Formerly a subsidiary of SAS, Rezidor Hotel Group was listed on the Stockholm Stock Exchange in November 2006 with its US based, long-time partner Carlson Companies becoming its largest shareholder. In May 2007, SAS divested its remaining shareholding (6.7%) in the Group to Carlson, which increased its stake up to 41.7%.
2007 was a record signing year:
53 new contracts signed
In 2007, Rezidor opened 5,027 rooms for trade and added 8,937 rooms to its growing pipeline. As of December 31st 2007, Rezidor had 237 hotels in operation and 85 hotels under development, mainly located in the EMEA area. This corresponds to 65,840 rooms, including 16,544 under development. The aim is to grow by adding 20,000 new hotel rooms in operation during the three-year period from 2007 through 2009.
Read more in Board of Directors’ Report
Radisson SAS now No.1 in guest satisfaction
With more than 200 hotels in operation or signed in the EMEA markets, Radisson SAS is now No. 2 in sheer numbers. In Europe, Radisson SAS has improved its brand recognition faster than any competitor. A survey by leading global market research company J.D. Power and Associates also ranked Radisson SAS as No. 1 for Guest Satisfaction in the “upper upscale” segment in Europe.
Read more in
CEO statement